According to a report by PA Media, the British luxury car manufacturer Jaguar debuted its new logo and branding strategy on November 19.
The company’s goal is to produce only electric vehicles. The responses on social media, however, were everything but favorable.
The new logo was designed to serve as a “fire break” as Jaguar transitions to a totally electric luxury brand, and it coincides with the company’s intentions to introduce three new electric vehicles in 2026.
Additionally, on December 3, during Miami Art Week, a new concept car showing Jaguar’s innovative road design will be unveiled.
About The New Logo
The business claimed that the new logo, which was stylized as Jaguar, “seamlessly blended upper and lower case characters in visual harmony.” Along with marketing phrases like “delete ordinary,” “live vivid,” and “copy nothing,” the article also stated that the prancing “leaper” cat design is getting a makeover and being embossed on brass.
Rawdon Glover, the MD of Jaguar, claimed in a statement that the decision to remove new automobiles from sale was “intentional” and intended to provide a distinction between the older models and the updated Jaguars.
From a marketing perspective, many people currently understand what Jaguar represents, but in reality, it doesn’t represent them. This is evident in the way they have reacted to the product that has been available for purchase for the past ten or twenty years. We must alter people’s ideas about what Jaguar represents. And it’s not a simple, uncomplicated task. Therefore, it’s really quite beneficial to have a fire break between the old and the new,” he said.
A video showcasing the new branding was released by Jaguar, however it did not appear to be warmly accepted online.
